IV Consulting Services, LLC
Hi, I'm Will Cyphers, a seasoned digital marketing professional with over ten years of experience, driving brands to fulfill their purpose.
I'm a highly motivated team leader and innovator. I gained incredible experience while at full service digital agencies assisting multi-million dollar clients across healthcare, beauty/cosmetics, home appliances, automotive, and apparel industries. I specialize in account management, strategic planning, and project management for new and established brands, building innovative experiences across all channels and devices with a purpose.
I’m driven by target audience insights and consumer data increasing brand affinity and sales for my clients. I'm an aspiring Hot Sauce Sommelier, who can be found zipping around town on my road bike with my dog.
Who I've Helped
Branding
Identity
Image
Positioning
Personality
Experience
Differentiation
Communication
strategy
Mission, vision, and aspirations
Core values
Creative messaging
Strengths, weaknesses, opportunities, and threats
Objectives and operational tactics
Measurements and analytics
ACCOUNT
MANAGEMENT
Industry expertise
Collaboration across agencies
Revenue growth
Project management
Orchestration and execution
Analytics and optimization
Access to creative, tech and strategy resources
Consulting
Digital transformation
Implementation plans
Risk analysis
Process maps and documents
Prototypes and tools
GORE-TEX
My team and I worked closely with our client and agency partners to launch a global media campaign for GORE-TEX's new Infinium label product line.
With the support of a lean team, we developed a global media strategy, defined a new target market for Infinium, and launched a voice application to support the brand's aggressive revenue goals.
I managed the launch across the brand's six key markets: North America, Germany, Scandinavia, South Korea, China, and Japan. With my leadership over our local team partners, every campaign either met or out performed apparel industry benchmarks.
The integrated campaign provided the GORE-TEX seasonally dynamic content that spanned across multiple platforms including in-store, OOH, UGC, social media, paid media and website.
Let's connect. collaborate. CREATE.